If you send all of your not-for-profit’s email communications to every donor, volunteer, corporate sponsor and media member, some are likely to tune out or even unsubscribe from your list. You can’t afford to chip away at this valuable resource! Email segmentation can help get the right messages to the right people and, in the process, increase engagement and response rates. You might segment your list by donation amount, event participation, membership renewal and even demographic data such as age, location and income. Contact us for tips on making the most of your nonprofit’s assets.
As in the for-profit world, sometimes not-for-profits need to spend money to make money. This is particularly true when it comes to fundraisers. At...
We all know college is expensive. Fortunately, there are two sizable federal tax credits for higher education costs that you may be able to...
If you’re like many people, you’ve worked hard to accumulate a large nest egg in your traditional IRA (or a SEP-IRA). It’s critical to...